How zmeu can help your nail studio thrive online

Current context in Belgium

In Belgium, in October 2025, Google has more than 8 times as many visits as Facebook, Instagram and TikTok combined (451M vs. 55M).

Seventy percent of Google searches are on mobile, compared to 47% of visits on social media. Moreover, the vast majority of users who look for a service—with direct purchase intent or simply for information—use Google for this purpose. So if you want to appear today in the mobile searches of potential clients, you need to be present on Google.

The challenge

Without a website and a Google Business profile, new clients and future students can’t find you when they search online. This means missed appointments, fewer course registrations and limited growth potential.

Many salons like yours have a strong presence on social media — but outside Instagram, Facebook or TikTok, they are almost invisible.

This means missed appointments, fewer course registrations and limited growth potential.

Here’s what we can do for you

At zmeu, we specialize in turning social media success into a complete digital presence. For your salon, we can provide:

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Colors, fonts, logos and usage rules — which define a brand's identity.

A Brand Kit is a set of essential visual elements—colors, fonts, logos, and usage guidelines—that define a brand's identity. It ensures consistency across all communication materials, making the brand easily recognizable. A Brand Kit conveys professionalism and trust, regardless of the platform it appears on. It is essential for creating a unified, memorable, and effective online presence.

A modern, multilingual, mobile-optimized website that showcases your services, course offers, prices, and allows for quick booking.

So that local clients can easily find you, see reviews, photos, and directions to your location.

So that your salon appears in searches like “nail salon near me,” “manicure Brussels,” or “nail courses Brussels.”

Google Business Profile (GBP) Setup
Local Search Optimization (SEO)
A website that gives you a professional appearance

Website

Local Search Optimization (SEO)

Google Business

ChatGPT optimization

Building online trust

We showcase reviews, before/after photos, and success stories so that new clients and students choose your studio with confidence.

We reuse the content you already have to enhance your website and Google profile, while highlighting courses, testimonials, and helpful tips.

How your results might look like (estimated)

After collaborating with zmeu, nail salons in similar situations recorded:

Website traffic: +300% (new visitors interested in services and courses)

Inquiries and bookings: +30–40%; Course enrollments: +25–35%

Social media engagement: +10–20% due to cross-platform integration Local visibility on Google: +500–1,000% (first-time appearance in local searches)

Conclusion

Vous avez déjà une communauté solide sur les réseaux sociaux — zmeu vous aide à transformer cela en une présence digitale complète, afin que votre salon soit trouvé, vu et entendu par tous ceux qui recherchent vos services et vos cours. Il ne s’agit pas seulement d’être en ligne ; il s’agit d’augmenter vos rendez-vous, de remplir vos cours et de construire une visibilité durable pour votre entreprise.