Why Customers Google You Before They Message You

What Really Happens
Someone sees your ad or hears about you. Before they contact you, they Google your business name. Every single time.
You never see this happen. You only get the message if they like what they find.
The 5 Steps Every Customer Takes
Step 1: They Hear About You
From your Facebook ad, a friend recommended you, or driving by your shop.
Step 2: They Google Your Name
Before contacting you, they type your business name into Google. This happens every single time.
Step 3: They Check What Shows Up
They look for your Google Business Profile, website, reviews, and photos.
Step 4: They Decide
Good results = They message you No results or bad results = They leave
Step 5: They Contact You (Maybe)
Only if Step 3 looked good do they send that message.
The Problem You Can't See
You're losing customers and you don't know it.
Say you get 10 messages a week. But 50 people actually Googled you. The other 40 found nothing or didn't like what they saw—so they never contacted you.
You think "business is slow." The real problem is what people find (or don't find) on Google.
Real Example
Maria runs a hair salon. She was running Facebook ads but getting almost no bookings.
Why? People saw her ad, Googled her name, and found:
- No Google Business Profile
- No website
- An old Facebook page
They thought "Is this place still open?" and moved on. She never knew they were interested.
What This Means
Every person who hears about you Googles you first. What they find decides if they become your customer or go to someone else.
You only see the customers who liked what they found. You never see the ones who left.
Quick Check
Google your business name right now.
Would YOU contact this business based on what you see?
If no, that's what every potential customer sees too.